Smart Nucleo: Scaling Customer Acquisition for an International Tech Platform

Client: Smart Nucleo (SmartNucleo.com) | Service: Paid Traffic Management & Funnel Architecture

Background & Objectives

Smart Nucleo, an innovative software platform, required a global performance partner to optimize user onboarding and scale user acquisition across competitive international markets.

• Improve user trial sign-ups and paid plan conversions.
• Eliminate ad creative fatigue through systematic creative testing.
• Achieve a positive Return on Ad Spend (ROAS) across cold ad audiences.

Strategies Implemented

1. Comprehensive Ad Account & Pixel Audit

We executed an in-depth audit to restructure campaign parameters, custom conversion events, and retargeting pools.

2. Dynamic Personalization & Landing Page Optimization

Redesigned core onboarding landing pages with targeted copy, fast-loading media assets, and frictionless sign-up flows.

3. Multi-Channel Retargeting Infrastructure

Set up multi-stage retargeting campaigns on Meta and Google to re-engage site visitors who abandoned the registration flow.

Results & Impact

• 150% Increase in free-trial to paid-user conversion rate.
• 3.4x ROAS achieved across scalable cold acquisition campaigns.
• 35% Reduction in overall Customer Acquisition Cost (CAC).